\[(3x + 1)^{2} - (4x + 3)^{2} =\]
\[= \left( 3x + 1 - (4x + 3) \right)(3x + 1 + 4x + 3) =\]
\[= (3x + 1 - 4x - 3)(7x + 4) =\]
\[= ( - x - 2)(7x + 4) =\]
\[= - (x + 2)(7x + 4).\]