\[x - начальная\ цена\ товара.\]
\[1)\ После\ снижения\ на\ 24\%:\]
\[x_{1} = x - x \bullet \frac{24}{100} = x - \frac{6}{25}x = \frac{19}{25}x.\]
\[2)\ После\ снижения\ на\ 50\%:\]
\[x_{2} = \frac{19}{25}x - \frac{19}{25}x \bullet \frac{50}{100} =\]
\[= \frac{38}{50}x - \frac{19}{50}x = \frac{19}{50}x.\]
\[3)\ Снижение\ цены\ в\ процентах:\]
\[x - x \bullet p\% = x_{2}\]
\[x - x \bullet \frac{p}{100} = \frac{19}{50}x\]
\[100 - p = 38\]
\[p = 62.\]
\[Ответ:\ \ на\ 62\%.\ \]