\[(3x + 1)^{2} - 9(x + 1)(x - 1) = 0\]
\[9x^{2} + 6x + 1 - 9\left( x^{2} - 1 \right) = 0\]
\[9x^{2} + 6x + 1 - 9x^{2} + 9 = 0\]
\[6x = - 10\]
\[x = - \frac{10}{6} = - 1\frac{4}{6}\]
\[x = - 1\frac{2}{3}.\]