\[c^{2}(3a - 7c) - c^{2}(5a + 3c) =\]
\[= c^{2}\left( 3a - 7c - (5a + 3c) \right) =\]
\[= c^{2}(3a - 7c - 5a - 3c) =\]
\[= c^{2}( - 2a - 10c) = - 2c^{2}(a + 5c).\]