\[2(x + y)(x - y) - (x + y)^{2} =\]
\[= 2(x + y)(x - y) - (x + y)(x + y) =\]
\[= (x + y)(2x - 2y - x - y)(2x - 2y + x + y) =\]
\[= (x + y)(x - 3y)(3x - y).\]